Monday, 16 December 2013
Post 30 & 31: Conventions of a magazine
Code and Conventions of film magazines:
There are several codes a film magazine follow in order to make it effective, below are a lift of these:Masterhead - The position of the masterhead is usually in the top-left corner and should be the largest text on the page. The style of the masterhead should reflect the audience.
Image - The image on the front cover should reflect the audience and style of the magazine, the type of shot used is often a mid-shot and the Mise-en-scene should show connotations of the type of magazine it is.
Fonts - There is usually a mixture of fonts used depending on the story, however they are usually kept to a minimum of 3 different fonts. They vary in size, colour, bold/italic, capitalistic etc.
Buzz Words - These entice the audience into the magazine and stories involved. These words are usually 'free', 'exclusive', 'only' etc.
Banner - These are used on the front page of a magazine to give information about the content in the magazine.
Anchorage Text - This is the text which overlaps the main image to explain what the story is about.
Post 29: Research into different film magazines
As a result of this survey it is clear that the majority of Empire's readers are in the age bracket of 15-24. As a result of this film industries can used this to target the wider range of readers which could lead to huge profit for them. Also from the data it is very clear that the majority of readers are male which means they are more interested in action, adventure and violent films. This again helps the industries when targeting their audience.
Demographics are a common feature within these film magazines. Different film magazines such as Total Film target audience is of an higher age to that of empire and is also more even between the amount males and females read the magazine(although males still higher). As a result of these demographics it makes it a lot easier to target those of the different demographics meaning they have a direct way to distribute a new film to the different groups. However it can cause some issues as some people of a higher group than others may read and watch different films to those in the same group.
Post 28:Pre Production - Final script
SCENE 1 INT HEMEL HEMPSTEAD DAY
It’s a warm day and Jack and a friend called Mikey are on their way to Hemel Hempstead for the weekend. Jack’s dad (Peter) is a retired MI5 agent who was extremely good at his job and wanted by many organisations from around the world. Mikeys driving a black Vauxhall corsa Jacks giving dirrections.
Sound starts to play
Shot of car driving
Sound fades out
Mikey
Where are we?
Jack
I haven’t got a clue mate
Mikey
Bloody hell, I better go and ask down there
Jack
Fine I’ll stay here
Mikey
I’ll be back in a bit
Shot of Mikey walking off, shot fades
Shot of clock in car. Then a grey ford fiesta pulls up behind Jack’s car. Two rather large men (Pierre and Samuel) get out, grab Jack and put him the boot of the car before quickly speeding off.
Shot of car driving away. Jack is banging the boot.
Samuel
Shut up!
Shot of grey ford fiesta pulling up. Samuel and Pierre get Jack from the boot. Music starts to play. Shot then changes to Samuel and Pierre dragging Jack into a building. They then throw Jack to the floor.
Shot changes to Mikey sending a text to Jacks saying “I’m on my way back now”
Shot of Mikey walking back to his car
Mikey gets to his car, looks inside for Jack but he isn’t there.
Mikey
JACK!
Shot fades
Shot changes to Jack tied to a chair with Samuel and Pierre stood beside him. The room is dark with a beam of light coming through the window.
Samuel starts to hit Jack’s face to wake him up
Samuel
Wake up
Jack wakes up
Samuel
What’s your name?
Jack
What’s it gotta do with you?
Pierre holds Jack’s shoulders
Pierre
You what?!
Samuel then punches Jack in the face
Samuel
I said what’s your name?!
Jack
Jack
Samuel
Jack... We’ve got a little Jackie boy here!
Pierre
I like the name Jack... I like the name Peter as well.
Samuel
Yeah I like the name Peter as well
Pierre
Do you know who Peter is?
Samuel
We want your dad!
Jack
Who’s that?
Samuel
Your dad!
Jack
I don’t know where he is
Shot fades
Music starts to play, shot of black Peugeot driving towards the camera. Car stops, Peter gets out and jumps green fence.
Shot of Peter running into building. Shot of Peter bursting into the room.
Peter
Give me my son back!
Samuel
We’ve been expecting you
Peter
We’ve got to do this the hard way!
Peter throws Samuel into the way. Jack kicks Pierre off his chair. Peter then unties Jack. They then continue to beat Samuel and Pierre the shot fades.
Shot of Mikey standing by his car. Music playing.
Mikey
Where you been?
Shot of Jack and Peter walking towards Mikey’s car, they get in then shot fades.
Credits
Post 27: Poster development
Below are a few sketches of my first initial poster designs for our short film. Both provide a straight to point logline and portray a mystery to the audience making them want to watch the film. The colours, character positioning and writing all follow the common convention of an action film poster.
Below is a first draft of my final poster.
Post 26:Annotation of a poster
For this task I have chosen to annotate was from the film 'Captain America'. This film is relevant for my own film poster as it gives me an idea of what to do for my own one. This poster follows the common conventions of an action film and hooks the audience in making them want to watch the film, as it attracts the young adult audience.
Post 25:What makes a good poster?
A successful film poster is designed in a way which will reach out to the correct target audience making them want to watch the film. To demonstrate a successful good poster I have looked at the poster for the action film 'Avengers'. Straight away just by looking at it, it clearly shows what genre it is. It is clearly an action film poster as it shows the protagonists characters in the poster, with the back ground showing destruction which the protagonists are trying to stop, which connotes danger a common feature of a action film. The main feature of the poster shows the heroes in the picture showing the audience that the protagonists are trying to protect society and defeat the antagonists. This poster has the common conventions of a action film but has more than one hero in the middle. Also the image shows males being presented as the heroes, again a common convention. This therefore could be said to target the male audience more rather than the female audience. However it also has a female hero in the picture which subverts the common conventions showing how the female is powerful in this. This therefore will widen the target audience as females might want to watch it as well meaning higher profits for the film industries.
The top of the poster is has the leading names of all the main characters in the film, all of which are well known and established meaning people will want to see the film as they might enjoy the actors. Also the film title is presented in large, big writing which straight away hooks the audiences eyes making the want to look at the poster and therefore want to see the film. The colours in the background of the image are dark and gloomy which suggests destruction and death. However the Protagonist in the middle (iron man) has brighter colours, which suggests hope. These entice the audience into wanting to see the film.
This poster is key for my own poster as the film like my own is action and this poster will/has helped me design my own poster as I was able to see what conventions they had followed and whether they had changed any.
Post 24:Posters specific to your genre
Action Posters which are specific to my films genre
A vital part when marketing a film is the importance of a good poster. A poster is made as a way to hook the audience in and to connect them into the film.
Before designing my own poster for my action film, I looked at other action film posters. The first one i looked at was the poster for the film 'Captain America'. I noticed that the colours used where very dark and dull which suggests to the audience danger and fear. However the shield is a lighter, brighter colour of red suggesting there is hope for the hero to save the day. Also the tagline 'Avenge' in the middle of the man's chest suggests that a hero will arises and defeat the evil characters. The tagline is short/straight to the point.
Other action film posters I have looked at all seem to follow similar conventions. All seem to have the hero in the middle of the poster, they do this to show the audience that the hero is in power and will do anything to defeat the antagonist. All seem to follow similar tagline as well, they all have short and straight to the point in order to hook the audience in and make them want to watch the film.
Below is a print screen from the website Pinterest, which is showing a variety of action movie posters which are specific to the genre I have chosen for my short film. These posters have helped me in the design of my own poster which will advertised on streets, bus stops etc.
Monday, 2 December 2013
Post 23: Poster design
The fact that the character in the picture is underneath the no stopping sign, presents to the audience the tongue and cheek humor.
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