When distributing and marketing a film, there are many different types of ways which can be used to do so. Due to advancement in technology, with the internet etc it has meant it has become must easier for a film industry to market a new film to the specific target audience. Social media websites are a crucial way a film is distributed as the film industries can see exactly what is said about the film and how they could improve for next time. These social media sites make it easy not only for big rich industries but also make it easier for smaller films like my own to get out there and the word of mouth to be spread about it which helps it to become successful. The internet was first used by the film "blair witch project" which used to the internet to market and distribute the film which was a huge success making the film very successful even though it was a low budget film. As a result of this it has been used ever since.
Another way a film can be distributed is through film festivals, this a very good way to market short low budget films as it can spread the word of the film around making more people want to go and see it. The BFI offer film festivals for both large and small scale budget films, which sorts the different films into different categories meaning the audience can go and see many different films which helps the producers make a name for themselves. These festivals offer awards for the films which help the film to get recognised which helps market and distribute the film which hooks the audience into wanting to see the film.
However, although the technology and film festivals may help in the distribution of a film; the most successful method of distribution is the WORD OF MOUTH as it could either make the film successful or can have an negative effect and make the film become very unpopular and not successful.
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